December 4, 2007
The John Buck Company Retains Slack Barshinger for PR, Marketing Services
CHICAGO, April 21, 2008—Slack Barshinger, one of the nation’s leading business-to-business marketing communications agencies, today announced it has been retained to provide public relations and marketing communications services by The John Buck Company, a privately owned, vertically integrated, full-service international real estate company headquartered in Chicago.
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December 4, 2007
Don Barshinger to Assume Emeritus Status, With Plans to Pursue Independent Writing Projects
CHICAGO, December 4, 2007—Having helped grow Slack Barshinger into one of the nation’s best-known and most award-winning b-to-b marketing communications agencies, Executive Creative Director Don Barshinger will leave the agency Dec. 31, 2007, to pursue a full-time career as an independent writer.
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November 19, 2007
New Holland Construction and Kobelco Construction Machinery America Choose Slack Barshinger as Agency of Record
CHICAGO, November 19, 2007—Slack Barshinger, a leading business-to-business marketing agency, today announced it has been chosen as agency of record by New Holland Construction and Kobelco Construction Machinery America, two brands under the umbrella of CNH, a world leader in the agricultural and construction equipment businesses.
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October 10, 2007
American Business Media Honors Slack Barshinger and AON at 2007 CEBA Awards
CHICAGO, October 10, 2007—Slack Barshinger, a leading business-to-business marketing communications agency, and Aon Corporation, a leading provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting, were recently honored with the prestigious Reed Exhibitions Face-to-Face Award during the 12th Annual Creative Excellence in Business Advertising (CEBA) Awards.
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October 10, 2007
Slack Barshinger Bolsters Silicon Valley Office With New Account Supervisor Stephanie Mikes
CHICAGO, October 10, 2007—Slack Barshinger, a leading U.S. business-to-business integrated marketing communications (IMC) agency, is adding to its California office by hiring Stephanie Mikes as account supervisor.
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July 27, 2007
Doug Strubel Joins Slack Barshinger to Lead the Firm’s Organic Growth Initiatives
CHICAGO, July 27, 2007—Doug Strubel, a well-known business-to-business marketing strategist and former management consultant, has joined b-to-b agency Slack Barshinger & Partners as a partner in charge of agency growth.
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June 29, 2007
Fellowes Selects Slack Barshinger for Integrated B-to-B Marketing Communications Campaign
CHICAGO, Mar. 13, 2007—Slack Barshinger, a leading business-to-business marketing agency, today announced it has been named agency-of-record by Fellowes, Inc., a global manufacturer and marketer of workspace products and solutions that enhance security, organization and productivity in today’s workplace. Slack Barshinger will work with Fellowes to develop an integrated marketing communications plan to help launch a new line of shredders and continue to promote the company’s office-supply products and solutions.
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June 26, 2007
Slack Barshinger Brings Home the Prestigious Silver Sledgehammer at 2007 BMA Conference
CHICAGO, June 26, 2007—Slack Barshinger, a leading business-to-business marketing communications agency, was named one of four winners of the Business Marketing Association’s (BMA) Pro-Comm Silver Sledgehammer Awards for a trade show campaign on behalf of its client, Aon Corporation.
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May 10, 2007
Slack Barshinger takes the Gold at 2007 BMA Tower Awards
CHICAGO, May 10, 2007—Slack Barshinger, a leading business-to-business marketing communications agency, today won three Gold, two Silver and five Bronze Tower Awards from the Chicago Chapter of the Business Marketing Association’s premier b-to-b marketing and communications competition.
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April 11, 2007
Slack Barshinger Media Expert to Be Honored in Media Industry Newsletter’s “Sweet 16”
CHICAGO, April 11, 2007—Slack Barshinger, a leading business-to-business integrated marketing agency, today announced that Bill Hebel, senior vice president and media director, will be recognized by Media Industry Newsletter (min) in its April “Sweet 16” issue as one of the nation’s top industry executives.
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April 9, 2007
Crain’s BtoB Magazine Names Slack Barshinger Among Top Midsize Agencies for 3rd Year in Row
CHICAGO, April 9, 2007—For the third year in a row, Slack Barshinger, a leading business-to-business integrated marketing communications agency, has been named one of the top midsize agencies in the country by Crain’s BtoB magazine, the premier business marketing publication in the nation. The agency received an honorable mention in the magazine’s annual “Top Agencies” issue.
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August 17, 2006
Slack Barshinger Adds Leading Information and Services Solutions Provider to Client List
Business-to-business agency continues growth with LexisNexis account
CHICAGO, Aug. 17, 2006—Slack Barshinger, a leading business-to-business marketing communications agency, today announced it has been named agency of record for the Corporate Legal and Tax groups within LexisNexis, a leading provider of information and services solutions. The agency will also assist in various projects for the Enterprise and Library group.
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August 16, 2006
PayCycle Chooses Slack Barshinger for Integrated Marketing Communication Services Targeting Small Businesses
California client list grows for leading b-to-b agency
CHICAGO, Aug. 16, 2006—PayCycle®, the leader in on-demand payroll, has selected the California office of Slack Barshinger, a leading business-to-business marketing communications agency, to help build awareness and trial of PayCycle’s easy, affordable, Web-based payroll solution for small business.
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June 8, 2006
Slack Barshinger joins INBA to Tap Network’s Global Marketing Capabilities
Clients to benefit from partnership with leading international agencies
CHICAGO, June 8, 2006—Slack Barshinger, a leading business-to-business integrated communications agency, announced today that it has joined the International Network of Business Agencies (INBA) to better serve its growing list of clients with their international marketing and public relations needs.
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May 24, 2006
Slack Barshinger Produces TV PSA Featuring Former Presidents on Emergency Preparedness
Bush and Clinton join U.S. Department of Homeland Security, the Ad Council to urge nation’s businesses to be better prepared
CHICAGO, May 24, 2006’Slack Barshinger, a leading business-to-business integrated marketing communications agency, has written and directed a TV public service announcement (PSA) featuring former Presidents George H.W. Bush and Bill Clinton urging America’s businesses to be better prepared for emergencies.
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May 9, 2006
SearchChannel and Slack Barshinger Release Report on the Future of B-to-B Search
Vertical applications provider and leading b-to-b agency release co-authored white paper on vertical search engines
CHICAGO, May 9, 2006—A new white paper released today by leading b-to-b marketing experts SearchChannel and Slack Barshinger explores the emergence of vertical search engines as the wave of the future in providing industry-aggregated and relevant information as well as additional targeted business-advertising opportunities.
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May 5, 2006
Slack Barshinger Wins 22 Tower Awards Including “Best Of Show” Honors
Leading U.S. business-to-business agency tops all entrants for third straight year in BMA/Chicago’s annual awards competition
CHICAGO, May 5, 2006—Slack Barshinger, a leading U.S. business-to-business marketing communications agency, received 22 Tower Awards, the most of any entrant for the third year in a row, for work produced across the marketing communications spectrum for a total of eight agency clients plus itself.
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April 24, 2006
Slack Barshinger Enhances PR Expertise With Addition of Award-Winning Professional
Chicago-based b-to-b communications agency continues to add to staff
CHICAGO, April 24, 2006—Slack Barshinger, a leading U.S. business-to-business
integrated marketing communications agency and the Business Marketing Association’s 2006 “Agency
of the Year,” recently named Michelle Damico vice president of public relations.
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March 27, 2006
eBay Exec Joins Slack Barshinger to Lead Agency Expansion to West Coast
Jay Fiore, head of eBay Business marketing, joins Top U.S. b-to-b agency as vice president and general manager of new california office
CHICAGO, March 27, 2006—Slack Barshinger, a leading U.S. business-to-business integrated marketing communications (IMC) agency, is establishing a California office to be headed by Jay A. Fiore, a nationally known business marketer who has headed marketing for eBay Business since early 2003.
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February 27, 2006
Slack Barshinger Wins 15 BMA Pro-Comm Awards
Agency tops all 2006 entrants by winning seven Best of Division awards and eight
Awards of Excellence
CHICAGO—Slack Barshinger, a leading U.S. business-to-business integrated marketing
communications agency, earned seven Best of Division Awards, the most of any entrant, and
eight Awards of Excellence in the 31st Annual Business Marketing Association (BMA)
Pro-Comm Awards.
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full story.
January 5, 2006
Slack Barshinger Bolsters Media Team with Addition of Respected B-to-B Specialist
Leading b-to-b agency kicks off 2006 with expansion
CHICAGO—Slack Barshinger, a leading U.S. business-to-business communications agency, today announced that Bob Johnson, a leading b-to-b media specialist, has joined its staff as Associate Media Director. Johnson is one of seven new additions to the agency’s professional staff.
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November 8, 2005
Slack Barshinger Adds Respected Public Relations Veteran
Business-to-business agency strengthens PR practice
CHICAGO—Slack Barshinger, a leading U.S. business-to-business communications agency, today announced a significant addition to its management team with the appointment of Carol Jouzaitis as Vice President, Director of Public Relations.
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October 31, 2005
Homeland Security Urges Small and Medium-Sized Businesses to Take Steps to Prepare for Emergencies
New PSAs explain importance and dispel myths about difficulty and costs
WASHINGTON–Ready Business, an extension of the
U.S. Department of Homeland Security’s successful Ready campaign, is designed
to educate owners and managers of small to medium-sized businesses about
preparing their employees, operations and assets in the event of an emergency.
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October 11, 2005
Chicago Innovation Awards Honor 10 Area Organizations for Diverse New Products, Services
Fourth annual ceremony cites USRobotics founder Cowell with ‘Visionary Pioneer Award’
CHICAGO–For innovations ranging from breast cancer detection to community rejuvenation, ten Chicago-area organizations are winners in the Fourth Annual Chicago Innovation Awards competition.
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September 12, 2005
Slack Barshinger Announces 12 Staff Promotions
Business-to-business agency recognizes key contributors
CHICAGO–Slack Barshinger, a leading U.S. business-to-business communications
agency, today announced the promotions of 12 staff members.
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August 15, 2005
Slack Barshinger Adds Nine to Staff
Business growth spurs expansion
CHICAGO–Slack Barshinger, a leading U.S. business-to-business communications agency,
today announced the addition of nine new staff members.
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June 1, 2005
Slack Barshinger Named Agency-Of-Record for Leading Enclosure Provider
Hoffman chooses chicago business-to-business agency
CHICAGO–Slack Barshinger, a leading U.S. business-to-business marketing
communications agency, today announced it will provide integrated marketing communications services as
agency-of-record for Hoffman, a global leader in the design and manufacture of commercial, industrial,
data and telecommunications enclosures.
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April 1, 2005
Slack Barshinger Improves Chicago Innovation Awards’ Web Site
New Web site includes state-of-the-art technology
Slack Barshinger, Chicago’s leading business-to-business marketing agency, recently refurbished
the Web site for the Chicago Innovation Awards. The site
(www.ChicagoInnovationAwards.com)
is presented entirely in Flash with printable HTML pages, allowing users to print and save pages for
future reference, and permits Web robots to crawl the site and list it in search engine results.
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April 1, 2005
Slack Barshinger Tops Tower Awards
Leading Chicago business-to-business IMC agency honored 14 times by BMA/Chicago
Slack Barshinger, one of the nation’s leading business-to-business integrated marketing
communication agencies, was honored 15 times by BMA/Chicago’s annual marketing
communication awards this week. This marks the second straight year Slack Barshinger won
more Tower awards than anything other entrant.
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March 24, 2005
Slack Barshinger Wins 11 Business Marketing Association Pro-Comm Awards
2004 BMA “Agency of the Year” wins three Best of Division awards and Eight Awards of Excellence
Slack Barshinger, a leading business-to-business integrated marketing communications agency, topped the charts of agency winners with 11 total awards in the 30th Annual Business Marketing Association (BMA) Pro-Comm Awards.
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March 17, 2005
Slack Barshinger Appoints VP, Direct and Relationship Marketing
Leading U.S. business-to-business agency adds to direct marketing capabilities with seasoned veteran
Slack Barshinger, a leading U.S. business-to-business marketing communications agency, announced today that veteran b-to-b direct marketer Joan Ritter has joined its staff as vice president of direct and relationship marketing.
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