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Featuring one ad from the multi-ad eBay Business campaign—a single-page ad showcasing the experience using eBay of Sandy, UT, pizzeria owner Randy Will—the BtoB article notes, “Will beams at the camera against a row of stainless steel equipment in his restaurant’s kitchen. The crisply photographed image is engaging and honest. He’s the real deal.” According to BtoB, the campaign has boosted awareness by 30% in the industry verticals it targets.