PayCycle Chooses Slack Barshinger For Integrated Marketing Communication Services Targeting Small Businesses

CHICAGO, Aug. 16, 2006—PayCycle^®, the leader in on-demand payroll, has selected the California office of Slack Barshinger, a leading business-to-business marketing communications agency, to help build awareness and trial of PayCycle’s easy, affordable, Web-based payroll solution for small business.

Slack Barshinger will work with PayCycle to develop an integrated marketing program to build sales through the company’s rapidly growing reseller channel of bookkeepers, accountants, CPAs and other financial professionals.

Founded in 1999, PayCycle now has more than 30,000 small-business customers across all 50 states. Companies can sign up for PayCycle online at www.paycycle.com or get PayCycle through the company’s growing network of accounting professionals who use the solution to support their clients.

“Slack Barshinger’s expertise in small-business marketing and commitment to delivering measurable results set the agency apart,” said Tanya Roberts, vice president of marketing, PayCycle. “The agency’s strong creative approach and ability to build integrated programs across a variety of marketing disciplines are just what we need to increase PayCycle’s penetration into the small-business market.”

Based in Palo Alto, Calif., PayCycle is joining West Coast-based clients eBay and PayPal, along with other organizations such as CareerBuilder.com, Orbitz for Business and FedEx that have turned to Slack Barshinger for its expertise in reaching small businesses.

“PayCycle has quickly risen to become the fourth-largest small-business payroll offering due to its laser focus on ease-of-use and customer service ,” said Jay Fiore, vice president and general manager of Slack Barshinger’s California office. “Our partnership with PayCycle will take their business to new heights.”

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Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency’s 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Midsize Agency of the Year and national Agency of the Year, respectively, by Crain’s BtoB magazine and the Business Marketing Association. To learn more, please visit www.slackbarshinger.com.

PayCycle is the leader in on-demand payroll, targeting small businesses and the accountants who serve them. PayCycle’s mission is to make paper-based payroll obsolete. PayCycle’s unique, “Do-It-With-You^SM” (DIWY) technology platform guides customers through the entire payroll process, from paychecks to W-2s. By integrating with the leading small-business accounting packages, including QuickBooks^® and Microsoft^® Money, PayCycle eliminates the hassle of data re-entry. PayCycle is committed to providing outstanding customer service and is a proud finalist for the 2006 American Business Association’s “Stevie” award for “Best Customer Service Organization.” To learn more, please visit www.paycycle.com.