Your Tradeshow Booth is a Stage and Your Company is its Star.
To win favorable reviews, the cast must be confident, the scenery eye-catching and the audience engaged. For an award-winning marketing performance, follow these guidelines.
No Doubt about it—Tradeshows are Big Business.
The Center for Exhibition Industry Research forecasts that by 2008 the $100 billion tradeshow market in the United States and Canada will encompass nearly 6,000 shows attended by 125 million people. How can you leverage this juggernaut to increase your brand awareness and sales?
Click to find out.
The Publicity Club of Chicago - Integrating Marketing into the PR Mix
The April member luncheon of the Publicity Club of Chicago featured a panel of experts exemplary in integrating marketing communications. Read what each had to say about integrating marketing into the PR mix.
The Future of the Trade Show as a Marketing Communications Tool
“I believe the future of trade shows as a primary business-to-business marketing communications channel or medium is at risk...It seems to me that unless there is some serious rethinking about the value proposition associated with trade shows, they will die.”
Business to People Marketing—How Consumer Tactics Can Make You a Better B-to-B Marketer
Mike Cacicio makes the case that b-to-b marketers have frequently adopted a sort of unspoken “business elitism”—focusing on b-to-b resources, publications and targeting of prospects in their business environments. What’s been forgotten is that b-to-b prospects and customers are also consumers.
"Diary of a Startup" Week 9
Gary Slack suggests that the pursuit of the investor with the most marketing savvy, not necessarily the most marketing money, is crucial to successful business development. Writing as part of the Chicago Tribune’s online technology feature on startups, Gary stresses marketing efficiency. In B2B marketing, “it’s all about targeting and motivating the ‘right,’ not the most, people.”
“Diary of a Startup” Week 12
In the twelfth and final message in the Chicago Tribune’s online technology feature, Gary Slack advises readers on the importance of sales, sales people, and the sales process when pitching the marketing process to prospective clients.
“Email Marketing: How to Get Someone to Listen”
What are the critical elements of a successful email program? Gary Slack takes you through the quality of the database, the quality of the message, and the quality of the implementation in this article in iMarketing News.
“Optimizing Web Sites for Search Engines"
Writing for the Chicago Tribune, Dennis James and Don Barshinger recommend ways to improve your site ranking and then maintain your status. “The key is to take advantage of text opportunities,” they write. Ways to get around animation are subsequently explored.
“Email Marketing: Key Questions for Marketing Professionals”
Originally appearing in BtoB Magazine, this article by Gary Slack poses ten fundamental questions that you should ask before integrating an email campaign into a marketing communications plan.
“In a ‘Soft’ or ‘Hard’ Landing, Clients Will Need Agencies More Than Ever”
Printed in BMA’s national newsletter, this article by Gary Slack responds to Jon Boroshok’s letter, “After the Bubble Bursts for Agencies.” Arguing that “hard times are no time for a client to forego the services of a truly competent integrated mar-com agency in favor of a bevy of freelancers,” Gary outlines how agencies will best meet clients’ needs.
“Marketing Efficiency”
Writing for the Internet Executives Club newsletter, Gary Slack sets guidelines for efficient marketing. Emphasizing that marketing efforts must not forget customer creation in the pursuit of investors, Gary states that customer learning is a critical tool.
“Marketing Tips”
Branding and sales planning as well as marketing communications tips are covered in this outline of Gary Slack’s talk at the Midwest Entrepreneurs Forum meeting. Gary contends that marketing is an investment, delivering measurable ROI, not an expense.
