Underwriters Laboratories Inc. (UL) is a global leader in product safety testing and certification. The fact that more than 20 billion of its instantly recognizable UL Marks appear on products each year underscores this fact. The company also works tirelessly to guide its customers through new safety regulations. UL is, for example, at the forefront of developing solutions to help manufacturers of electronic products comply with a European environmental law. With the deadline for this directive approaching, we saw the opportunity to help UL educate customers and attract qualified leads for this program.