Smurfit-Stone wanted to communicate to customers the added value of its expertise in all areas of packaging, not merely as a supplier of commodity products.

Smurfit-Stone's ability to see the big picture—to design packages that not only look great, but save money down the road in the form of more efficient palletizing, shipping and retail display—was its strongest selling point. We developed the theme "360 Packaging" to show that Smurfit-Stone surrounds its customers with products and services.