Smurfit-Stone calls itself "The Packaging Solutions Company," and with good reason. Well known as the world's largest integrated producer of paperboard and paper-based packaging products, Smurfit-Stone also supplies graphic and structural design, palletizing strategies, packaging machinery, flexible packaging, bags, tubes and just about everything else that touches the packaging industry.

However, as a company that participates in many different vertical markets, Smurfit-Stone was presenting a variety of different faces to the larger packaging marketplace. PACK EXPO International 2002—North America's largest packaging tradeshow—provided an ideal venue at which to present a cohesive horizontal message to the packaging world. The goal: 1,200 qualified leads.