Long known for its quality and packaging efficiency, Silgan Containers thought it was high time everyone heard about all the great ideas it had cooking. After all, Silgan Containers had innovated its way into being the largest food container manufacturer from its roots in hand-canning condensed milk way back in 1899. Ready to stake out this market position and about to introduce an exciting new technology to the U.S. market, Silgan called Slack Barshinger in as its marketing partner.