Every year, the Packaging Machinery Manufacturers Institute (PMMI) puts on the largest packaging show in the Western Hemisphere,
PACK EXPO. For the 2004 event in Chicago, PMMI challenged Slack Barshinger to do more than help it meet its pre-registration goals. It asked that we significantly improve the quality of PACK EXPO attendees, so sales on the show floor would be increased. The resulting seven-month plan achieved this objective.