Client: Tellabs
Title: Echo Boomers @ SUPERCOMM
Award: Gold
Category: DIVISION 35: Trade Show Marketing Program
Communications Objective: Reposition Tellabs as an innovative provider of core telecommunication networks for service providers, while generating traffic at SUPERCOMM 2005.
Communications Strategy: Show service providers that Tellabs clearly understands their most important customers, the “echo boomers.” The program included pre- and post-show advertising and a direct mail initiative designed to drive attendance at the Tellabs booth.
Results: The program generated 42 meetings, 70 highly qualified leads, contact with all 12 targeted companies and tangible buzz.